One key item on the agenda of the February 6th meeting of the Ventura County Transportation Commission included a feasibility study exploring the potential for a dedicated 1/2 cent sales tax to fund transportation in Ventura County. Such a sales tax would be similar to Measure A, which was approved by almost 80% Santa Barbara County voters, extending crucial funding to county-wide transportation improvements. Per California law, any new tax increases must receive 2/3rds approval from the voters. Early polling results show promise, even if we aren’t quite there–yet.
When asked whether they would support such an initiative, 54% of respondents were in favor, while 40% opposed and 6% had no opinion.
When additional information was read out regarding specific improvements the sales tax would fund, those numbers jumped to 63% in favor, 31% opposed, and 6% with no opinion. The inclusion of additional specific elements yielded even better numbers, with 67% approving, 28% opposing and 5% with no opinion.

The unveiling of the results of the poll as well as subsequent qualitative interviews with leadership figures show promising potential for a successful ballot measure, provided several key elements are in place. Experience from the Measure A campaign suggests several lessons that could point the way to success in Ventura County: the involvement of key constituencies and stake holders, especially in the drafting of the measure; a range of transportation initiatives, including bus, rail, pedestrian and bicycle safety and environmental elements, in addition to road maintenance; and ensuring that all areas of the county have a stake in the success of a sales tax measure by ensuring funds will target improvements that are localized to each municipality and area. Below you can see the features most popular with likely voters.

That having been said, we are going to have to fight to make sure that any sales tax initiative delivers when it comes to alternative transportation: it’s great to balance the money between cities and make sure that all areas of the county are served through the funding, but we also need to be bold in the types of projects we hope to see funded.
New commuter rail service should aim to at least equal the $25M provided by the SB measure, raising the potential to match an additional $50M or more in Federal funds. Extending and increasing VISTA service (especially the Coastal Express), and improving local bus services between communities (especially Oxnard and the surrounding areas) is also important. And of course, safety improvements to some of the worst traffic intersections, as well as dealing with potholes, which would benefit car drivers, cyclists and pedestrians alike, are all going to need to be considered if we want to make any headway on congestion and creating a sustainable, regional and equitable transportation system.
Ventura county is currently the largest county in California without dedicated sales tax funding for transportation improvements. That means Ventura County projects often go to the back of the line in favor of counties willing to self-fund a portion of their projects. It also means that in the face of budget cuts, the crucial infrastructure projects so many see as vital to both putting people back to work and spurring economic development are threatened.
And if we want to see true, fundamental transportation solutions, including such important improvements in pedestrian and bicycle safety, rail, bus service and the resulting pollution reduction and improvements to water quality, a dedicated sales tax isn’t just a matter of if but when. And it is increasingly looking like 2010 will be the year to bring change in a big way.